Don't Sell Your Business!

Until You Read These eBooks

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About Drs. Leilani & Fernando

Dr. Leilani Felix-Acosta and Dr. Fernando Acosta, also known as the Broker Doctor Team, are husband and wife. They are certified and licensed business advisors/brokers who own and operate First Choice Business Brokers in Phoenix, AZ and El Paso, TX.


They help their clients buy and sell companies and they have a strong professional background and a shared personal history that gives them a unique level of experience and understanding for their clients.


They completed their MBAs and Doctorates together and recently became new parents. Their goal is to continue growing, serving their community, and delivering exceptional service to anyone who are looking for a career change, whether that is by acquiring their first business, expanding their current business, or planning an exit strategy. Their shared family values, passion for life, culture, and growth enables them to fully comprehend the importance of the success of their clients.


Don't Sell Your Business

Until you read these eBooks...

What Is My Business Worth? Preparing To Sell Your Business


Selling one’s business is often a once-in-a-lifetime experience. With just one chance to carry out one of the most important transactions in a business’– and business owner’s– life, it’s essential to make sure you get it right.


In the business world, preparing for your business sale is referred to as ‘positioning’ your business. To position your business, you must ensure everything is organized, put together, and ready to sell. These preparations include...



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The 8 Key Drivers of Company Value


As an owner, your business is not just a source of income; it’s an investment.


From financial performance and growth potential to customer satisfaction and the business’s reliance on your personal involvement, we’ll explore in detail the eight key factors that drive business value. 



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The Exit Checklist


For a successful exit, you need to be able to say a hearty “Yes!” to two important questions:


1. Is your business ready for you to exit?

2. Are you ready to exit?


It’s an easy question to ask, but it can be difficult to answer. This is why we’ve created a five-step action plan to ensure you have a happy, lucrative exit from your business.

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The Overlooked Owner


How do you determine the value of your business?


You might think this involves an in-depth look at your books, sizing up the market, and many other types of quantitative analysis.


But a study of 1,511 companies uncovered an often-omitted factor when assessing company value—the business owner.

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Monkey Mind


Building a successful business is more than just a path to financial independence; it's a deeply personal journey filled with emotional highs and lows.


These aspects of entrepreneurship are as crucial as managing the business itself. Discover practical advice on how to manage your emotional journey of entrepreneurship. 

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The Definitive Guide to Standard Operating Procedures


Does your business lack organization around basic tasks? Do your employees seem reliant on you? Are you questioning how you can improve your growing business and its value?


If you answered yes to any of these questions, implementing SOPs may be what you need to solve your problems. 

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